Role Responsibilities & Daily Life

The Head of Digital Media is a senior director role piloting digital marketing strategy and paid media campaigns. You’ll oversee multi-channel digital projects, ensuring high-quality results and strategic integration across client initiatives.

You’ll present plans to client partners, manage a team of analysts and strategists, and maintain responsibility for budgets and media pacing. You’ll also leverage analytics tools to guide your team and fulfill client objectives.

This position involves contributing to new business pitches while focusing on optimizing the client’s digital landscape and ensuring data-driven decisions. Active involvement in team development is a significant aspect.

Attention to detail, leadership, and strong communication skills are needed daily in this dynamic environment. Experience with e-commerce or similar sectors is a definite plus.

With this role, expect a blend of hands-on campaign management and leadership, putting you at the center of transforming digital strategies into measurable business outcomes.

Main Advantages of the Job

One of the biggest pros is the compensation range, which is competitive and tailored to senior-level professionals. The overall compensation package includes health and retirement benefits, with open paid time off to support flexibility and work-life balance.

The opportunity to lead a collaborative and skilled team allows for ongoing professional growth, while your work will have a visible impact on client success and agency reputation.

Key Drawbacks to Consider

This is a high-responsibility role with advanced expectations, so it can be demanding in terms of time and decision-making pressure. You’ll need to stay up-to-date on the latest trends, technology, and analytics tools, which can be challenging.

If you prefer highly specialized or repetitive tasks, this position’s wide scope and need for big-picture thinking may not be as appealing.

Our Final Thoughts

Head of Digital Media at The Spark Group stands out for those ready to take charge of comprehensive digital campaigns. For senior-level professionals, it offers a rewarding mix of leadership, creativity, and professional development. If you thrive under challenge and ambition, it’s well worth considering.